I bridge the gap between raw creative passion and institutional-grade execution. By combining decades of global brand-building experience with the sharp financial discipline of a VC investor, I help founders clean up operations, mitigate key-man risk, and systemically boost enterprise value before a funding round or exit.
Stepping into the operational trenches alongside founders. I handle the heavy organizational lifting, mitigate key-man risk, and professionalize the business so the visionary can focus entirely on product and culture.
Uncovering hidden margin leakages, modernizing supply chains, and mapping out international Go-To-Market strategies. I optimize your operating mechanics to maximize cash flow and capital velocity before you go to market.
Direct, hands-on execution to scale a brand’s infrastructure from founder-led culture to an institutional-grade target. I build the operational runway required to secure premium valuations and successful liquidity events.
LET'S CONNECT
Selectively engaging in 6 to 12-month fractional operating mandates, shadow leadership, and exit-readiness strategies for high-growth lifestyle brands.
EMAIL: per@welinder.co
View executive Brief