Per Welinder
The Steady Hand for Consumer Brands in Transition.
The Tactical Operator
I turn high-passion 'scenes' into high-performance systems. From scaling brands like Birdhouse Skateboards to providing guidance to breakout growth stories like Sezzle, I provide the 'founder-first' intuition required to professionalize an organization for its next high-stakes transition.
Current Mandates
Interim CEO/COO
High-stakes leadership to stabilize core operations, align functional teams, and drive bottom-line execution.
Value Chain Audit
Uncovering hidden friction and optimizing end-to-end operations to de-risk growth and maximize exit value.
Brand to Exit
Navigating the high-friction journey from founder-led growth to professionalized scale and liquidity.
